Brand Pack 2026

Tomoro.ai

Reinventing Better

Born in 2023 in alliance with OpenAI, Tomoro is an AI consulting and engineering firm that designs, builds and scales AI solutions at the heart of our clients' competitive advantage.

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01
Mission & Purpose

What drives us

We believe AI technology has the power for good. We're building a company that proves it.

Our Mission

To make the 3-day working week a reality.

Our Vision

Generative AI at enterprise scale. We enable organisations to realise competitive advantage with the power of AI.

Our Purpose

Everyone in Tomoro shares the passion for AI technology and its power for good. We're looking for people who believe in that mission to join us on our journey.

Our Approach

We're driven by applied R&D, prototyping and AI innovation. Our teams tackle the most challenging aspects of applied AI in the enterprise sector directly with clients.

02
Voice & Tone

How we sound

Our voice is confident but not arrogant, technical but accessible, passionate but grounded.

Direct & Confident

We speak with clarity and conviction. No hedging, no corporate jargon. We say what we mean.

Example

"We turn enterprise ambition into production ready AI - fast."

Helpful Not Clever

We prioritize being useful over sounding smart. We explain complex concepts in accessible ways.

Example

"Can we clearly describe how this provides value to our clients?"

Inclusive & Encouraging

We invite people in. We acknowledge diverse perspectives and encourage participation.

Example

"We strongly encourage you to apply if this role excites you, even if you don't meet every criterion."

Collective "We"

We speak as a team, not as "the company." We're a collective working toward shared goals.

Example

"We can all make tomorrow better than today."

Passionate & Positive

We believe in what we're doing. Our enthusiasm is genuine, not performed.

Example

"Tomoro exists because we believe we can drive transformative change."

Constructively Challenging

We don't just agree - we help our clients become AI leaders by pushing them forward.

Example

"We constructively challenge our clients to help them become AI leaders in their field."

03
Our DNA

Six foundational principles

These principles guide how we decide, act, and build. They shape our culture and define who we are.

01

We're AI native

AI is our second nature. We embrace AI not merely as a tool, but as a fundamental aspect of how we work.

02

We're human-centred

Prioritising people in progress. Our solutions amplify human capability and do the right thing for people.

03

We try things out

Experimenting and learning from experience. We build quickly to test assumptions, embracing failure as growth.

04

We're a collective

We can all make tomorrow better than today. Diverse groups solve hard problems better than single experts.

05

We show up different

Every engagement feels distinctive. We leave positive, memorable impressions that align with our ideals.

06

We build for business

Where AI meets industry IQ. Our solutions are useful because we understand complex organisations.

05
Colors

Color palette

A bold palette built around deep navy and vibrant neon green. The contrast creates a distinctive, tech-forward identity.

Navy #031B27
Neon Green #D4FF00
Blue #1456FB
Light Grey #B0B8BF
White #FFFFFF
Navy - Primary Background

The foundation of our visual identity. Used for main backgrounds, containers, and creating depth.

Neon Green - Primary Accent

CTAs, highlights, numbered indicators, and the ".ai" in our logo. Use sparingly for maximum impact.

Blue - Interactive

Links, hover states, and interactive elements. Also used for ".ai" on white backgrounds only.

Light Grey - Body Text

Body text on dark backgrounds. Provides comfortable readability without harsh contrast.

06
Typography

Type system

Space Grotesk for headlines and UI. Helvetica for body copy. Sentence case throughout.

Display

Space Grotesk Bold
56-120px
-3% tracking

Reinventing Better
Heading

Space Grotesk Bold
32-56px
-2% tracking

We turn enterprise ambition into production ready AI
Subheading

Space Grotesk Medium
20-28px
-1% tracking

AI consulting and engineering for the world's most ambitious companies
Body

Helvetica Regular
16-18px
1.6-1.7 line height

Born in 2023 in alliance with OpenAI, Tomoro is an AI consulting and engineering firm that designs, builds and scales AI solutions at the heart of our clients' competitive advantage. We combine deep technical expertise with business acumen to deliver solutions that matter.
07
Imagery

Photography style

Real photography with bold neon green graphic elements. The green shapes create a distinctive visual signature.

AI Native
Human Centred
Try Things
Collective
Show Up Different
Built For Business
Real photography

Authentic, professional imagery featuring real people in business contexts. Avoid stock photo clichés.

Neon green accents

Bold graphic shapes or objects in our signature green create visual continuity and brand recognition.

Modern & professional

Contemporary, polished aesthetic that reflects our position as a cutting-edge AI consultancy.

08
Key Messaging

What we say

Consistent messaging that reinforces our positioning and value proposition.

Hero Headline
We turn enterprise ambition into production ready AI - fast.

Primary CTA

Turn AI into your competitive advantage.

Careers CTA

Solve the hardest problems in AI.

09
Services

What we offer

Four core service areas that define our client engagements.

01

AI Business Strategy

Creating meaningful AI strategies aligned with business objectives.

02

Custom AI Solutions

Building production-ready AI applications and agents.

03

Enterprise AI Infrastructure

Scalable, enterprise-ready platforms and systems.

04

Adoption and Rollout

Effective integration and change management.

10
UI Elements

Components

Consistent interactive elements across all touchpoints.

Buttons
Numbered Indicators
01 02 03
11
Writing Guidelines

Style rules

Consistency in how we write reinforces our brand voice.

Formatting
  • Sentence case for all text (not Title Case)
  • Left-aligned by default
  • No full stops in headlines
  • Oxford comma when listing
Inclusive Language
  • Use "they" as singular pronoun
  • Avoid gendered language
  • Acknowledge diverse perspectives
  • Encourage applications from all backgrounds
Technical Writing
  • Explain complex concepts simply
  • Avoid unnecessary jargon
  • Be specific over vague
  • Lead with benefits, not features
Brand Terms
  • "Tomoro" not "TOMORO" or "tomoro"
  • "AI" not "A.I." or "ai"
  • "tomoro.ai" for the full brand
  • ".ai" in neon green when possible